Free PDF Marketing Plan Handbook (5th Edition), by Marian Burk Wood
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Marketing Plan Handbook (5th Edition), by Marian Burk Wood
Free PDF Marketing Plan Handbook (5th Edition), by Marian Burk Wood
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Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
- Sales Rank: #23457 in Books
- Brand: Brand: Prentice Hall
- Published on: 2012-12-31
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x .60" w x 7.20" l, .70 pounds
- Binding: Paperback
- 224 pages
- Used Book in Good Condition
About the Author
Marian Burk Wood has held vice presidential-level positions in corporate and not-for-profit marketing with Citibank, JP Morgan Chase, and the National Retail Federation, as well as management positions with national retail chains. In addition to The Marketing Plan Handbook , she is the author of Essential Guide to Marketing Planning and Marketing Planning: Principles into Practice , both geared to the European market.
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Wood holds an MBA in marketing from Long Island University in New York and a BA from the City University of New York. She has extensive practical experience in marketing planning, having formulated and implemented dozens of marketing plans for a variety of goods and services. She has also developed numerous chapters, cases, sample plans, exercises, and print and digital supplements for college textbooks in marketing, advertising, and related disciplines. Her special interests in marketing include social media, ethics, segmentation, channels, and B2B marketing.
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Please visit her marketing blog at http://marketinghandbook.blogspot.com
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Most helpful customer reviews
2 of 2 people found the following review helpful.
NOT COMPATIBLE WITH KINDLE FOR WINDOWS 8 APP
By J. Glass
Even though it was listed as compatible with Kindle for PC. Amazon, you need to update this please. EDIT: If you try to use this on the Windows 8 or Windows 10 Kindle App, it will not work. You have to download the Kindle for PC program and launch from your desktop. Kindle for PC [Download] Link here
1 of 1 people found the following review helpful.
Marketing Software
By drewman800
Shipped very quickly. Very pleased with the item. It is a great tool for developing a marketing plan of any sorts, and is very easy to use. Would definitely recommend this to marketing students out there.
1 of 1 people found the following review helpful.
Ok so I like this book
By GSSERRAM
Ok so I like this book, although sometimes I would like a better organization of the marketing plan, this book explains a lot.
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