Monday, 24 September 2012

[V207.Ebook] Get Free Ebook Zero Waste Home: The Ultimate Guide to Simplifying Your Life

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Zero Waste Home: The Ultimate Guide to Simplifying Your Life

Zero Waste Home: The Ultimate Guide to Simplifying Your Life



Zero Waste Home: The Ultimate Guide to Simplifying Your Life

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Zero Waste Home: The Ultimate Guide to Simplifying Your Life

Part inspirational story of Bea Johnson (the “Priestess of Waste-Free Living”) and how she transformed her family’s life for the better by reducing their waste to an astonishing one liter per year; part practical, step-by-step guide that gives readers tools and tips to diminish their footprint and simplify their lives.

In Zero Waste Home, Bea Johnson shares the story of how she simplified her life by reducing her waste. Today, Bea, her husband, Scott, and their two young sons produce just one quart of garbage a year, and their overall quality of life has changed for the better: they now have more time together, they’ve cut their annual spending by a remarkable 40 percent, and they are healthier than they’ve ever been.

This book shares essential how-to advice, secrets, and insights based on Bea’s experience. She demystifies the process of going Zero Waste with hundreds of easy tips for sustainable living that even the busiest people can integrate: from making your own mustard, to packing kids’ lunches without plastic, to canceling your junk mail, to enjoying the holidays without the guilt associated with overconsumption. Zero Waste Home is a stylish and relatable step-by-step guide that will give you the practical tools to help you improve your health, save money and time, and achieve a brighter future for your family—and the planet.

  • Sales Rank: #18347 in Books
  • Published on: 2013-04-09
  • Released on: 2013-04-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.13" h x .50" w x 7.37" l, 1.10 pounds
  • Binding: Paperback
  • 304 pages

Review
“Bea Johnson’s book has allowed me to get even closer to Zero Waste than I was before I picked it up. Read it today. It will transform the way you view waste.” (Ed Begley, Jr.)

“Zero Waste Home is an amazing story of personal transformation. It compels us to recognize that our heedlessly wasteful ways are not gateways to prosperity and convenience, but barriers to a good life and a healthy planet. Bea Johnson has produced an invaluable resource.” (Edward Humes, author of Garbology)

“Waste not, want not isn't about penny pinching. It's about gratitude and loving our lives. Bea Johnson doesn't just teach us to save the planet. She teaches us to save ourselves." (Colin Beavan, author of No Impact Man)

“If you want inspiration and practical information... [Zero Waste Home] is powerful.” (Natural Child World magazine)

“Clear, authentic, knowledgeable, helpful and a great read. Zero Waste Home will make a difference.” (Paul Hawken, author of Natural Capitalism: Creating the Next Industrial RevolutionAbout the Author
Bea Johnson has been shattering preconceptions attached to a lifestyle of environmental consciousness through her Zero Waste lifestyle. She regularly opens her home to educational tours and the media, and she has appeared in segments on the Today show, NBC and CBS news, Global TV BC (Canada), and a mini Yahoo! documentary. Bea and her family have also been featured in print publications, including People, Sunset, the San Francisco Chronicle, as well as The Huffington Post, MSNBC, USA TODAY, Mother Nature Network, among others. They live in Mill Valley, California.

Excerpt. � Reprinted by permission. All rights reserved.
Zero Waste Home Introduction
Not so long ago, things were different: I owned a three-thousand-square-foot home, two cars, four tables, and twenty-six chairs. I filled a sixty-four-gallon can of trash weekly.

Today, the less I own, the richer I feel. And I don’t have to take out the trash!

It all changed a few years ago. The big house did not burn down, nor did I become a Buddhist monk.

Here is my story.

I grew up in the Provence region of France, in a cookie-cutter home on a cul-de-sac: a far cry from my father’s childhood on a small farm, or my mother’s upbringing on a French military base in Germany. But my dad was dedicated to making the most of his suburban tract of land. In the warm months, he would spend all his free time working the garden, true to his farming roots, laboring over growing veggies and quenching the soil with his sweat. In the winter, his attention would move to the garage, where drawers full of screws, bolts, and parts lined the walls. Deconstructing, repairing, and reusing were his hobbies. He was (and still is) the kind of person who does not hesitate to stop on the side of the road after spotting a discarded vacuum cleaner, radio, television, or washing machine. If the item looks repairable to him, he throws it in the back of his car, brings it home, takes it apart, puts it back together, and somehow makes it work. He can even repair burned-out lightbulbs! My dad is talented, but his abilities are not unusual for the region. People in the French countryside possess a certain kind of craftiness that allows them to extend the life of their belongings. When I was a child, my dad took the drum out of an old washing machine and turned it into a snail trap, for example, and I remember using the washer’s empty shell as a (rather tiny and hot) playhouse.

Through my young eyes, my home was a modern version of Little House on the Prairie, a TV series I watched religiously in reruns as a kid. Though we lived in the suburbs, and my two brothers and I were not as helpful as the Ingalls brood (my older brother even had a phobia of the dish sponge), my dad was the handy type and my mom the accomplished homemaker on a tight budget. She prepared three-course meals for lunch and dinner. Just like Laura Ingalls’s mom, my mom’s week was organized around church, cooking, baking, cleaning, ironing, sewing, knitting, and seasonal canning. On Thursdays, she scouted the farmer’s market for deals on fabric and yarn. After school, I would help her mark sewing patterns and watch her turn cloth into elaborate garments. In my bedroom, I emulated her ways and created clothes for my two Barbie dolls out of old nylons and gauze (the latter came from my parents’ visits to the blood bank.) At twelve, I sewed my first outfit, and at thirteen, knitted my first sweater.

Apart from the occasional fraternal fights, we had what seemed a happy family life. But what my brothers and I hadn’t perceived were the deep rifts between my parents that would ultimately turn their marriage into a sad divorce battle. At eighteen, ready to take a break from psychological and financial hardship, I set off to California for a yearlong au pair contract. Little did I know then that during that year I would fall in love with the man of my dreams, the man I would later marry, Scott. He was not the surfer type whom young French girls fantasize about, but he was a compassionate person who provided me with much-needed emotional stability. We traveled the world together and lived abroad, but when I became pregnant, my yearnings to try the American soccer-mom lifestyle (as seen on TV) brought us back to the United States.
MY AMERICAN DREAM: PLEASANT HILL
Our sons, Max and, soon after, L�o, were born into the trappings of my American dream: a three-thousand-square-foot contemporary home, on a cul-de-sac, complete with high ceilings, family and living rooms, walk-in closets, a three-car garage, and a koi fishpond in Pleasant Hill, a remote suburb of San Francisco. We owned an SUV, a huge television, and a dog. We stocked two large refrigerators and filled an industrial-size washing machine and dryer several times a week. That’s not to say that clutter ever crammed our house or that I bought everything new. The thriftiness that I inherited from my parents led me to shop thrift stores for clothes, toys, and furnishings. Nevertheless, on the side of the house, an oversize garbage can collected leftover house paint and mountains of weekly refuse. And yet we felt good about our environmental footprint because we recycled.

Over the course of seven years, Scott climbed the corporate ladder, making a very comfortable living that covered semiannual international vacations, lavish parties, a rich diet of expensive meats, membership to a private pool, weekly shopping trips at Target, and shelves of things you use only once and then throw away. We had no financial worries, as life rolled by effortlessly and afforded my Barbie-like platinum-blond hair, artificial tan, injected lips, and Botoxed forehead. I’d even experimented with hair extensions, acrylic nails, and “European wraps” (rolls of Saran wrap tightly wound around my body while I rode a stationary bike). We were healthy and had great friends. We seemed to have it all.

Yet things were not quite right. I was thirty-two, and deep down I was terrified at the thought that my life had settled and set. Our life had become sedentary. In our bedroom community, with large avenues and strip malls, we spent too much time in the car and not enough on foot. Scott and I missed the active life and roaming the streets of the capitals we had lived in abroad. We missed walking to caf�s and bakeries.
A MOVE TOWARD SIMPLICITY
We decided to relocate across the bay to Mill Valley, a village boasting an active European-style downtown; we sold our house, moved into a temporary apartment with just the necessities, and stored the rest, with the mind-set that we would eventually find a home to accommodate my Moorish decorating style and a whole lot of matching furnishings.

What we found during this transitional period is that with less stuff, we had time to do things we enjoyed doing. Since we no longer spent every weekend mowing our lawn and caring for our huge house and its contents, we now spent our time together as a family, biking, hiking, picnicking, and discovering our new coastal region. It was liberating. Scott finally understood the truth behind his father’s words: “I wish that I didn’t spend so much time caring for my lawn.” As I reflected on the numerous dining sets I had acquired to furnish the kitchen nook, the dining room, and the two backyard patios in our old home, I also recalled a remark made by my good friend Eric: “How many sitting areas does one home need?”

I came to realize that most of the things in storage were not missed, that we had spent innumerable hours and untold resources outfitting a house with the unnecessary. Shopping for the previous home had become a (worthless) pastime, a pretext to go out and be busy in our bedroom community. It became clear to me that much of what we now stored had served no real purpose, except to fill large rooms. We had placed too much importance on “stuff,” and we recognized that moving toward simplicity would provide us with a fuller and more meaningful life.

It took a year and 250 open houses to finally find the right home: a 1,475-square-foot cottage built in 1921, with no lawn, a stone’s throw away from the downtown that we were originally told had no listings in our price range. Home prices were twice as much per square foot in Mill Valley as in Pleasant Hill, and the sale of our previous home afforded us half the house. But it was our dream to live within walking distance of hiking trails, libraries, schools, and caf�s, and we were ready to downsize.

When we first moved in, our garage and basement were packed with furniture from our old life, but we slowly sold off what would not fit into the new small house. What we did not truly use, need, and love had to go. This would become our motto for decluttering. Did we really use, need, and love the bike trailer, kayak, Rollerblades, snowboards, tae kwon do gear, boxing and sparring gloves, bike racks, Razor scooters, basketball hoop, bocce balls, tennis rackets, snorkels, camping gear, skateboards, baseball bat and mitt, soccer net, badminton set, golf clubs, and fishing poles? Scott had some initial trouble letting go. He loved sporting activities, and he had worked hard to acquire all that equipment. But, ultimately, he realized that it was better to make decisions about what he truly enjoyed and focus on fewer activities rather than let golf clubs gather dust. And so, within a couple of years, we parted with 80 percent of our belongings.
FROM SIMPLICITY TO TRASH REDUCTION
As we simplified, I found guidance in Elaine St. James’s books on simplicity and revisited Laura Ingalls Wilder’s Little House collection. These books inspired us to further evaluate our daily activities. We disconnected the television and canceled catalog and magazine subscriptions. Without TV and shopping taking up so much of our time, we now had time to educate ourselves on the environmental issues that had been on our periphery. We read books such as Natural Capitalism, Cradle to Cradle, and In Defense of Food, and through Netflix we watched documentaries such as Earth and Home that depicted homeless polar bears and confused fish. We learned about the far-reaching implications of unhealthy diets and irresponsible consumption. We started to understand for the first time not only how profoundly endangered our planet is but also how our careless everyday decisions were making matters worse for our world and the world we’d leave behind for our kids.

We were using the car extensively, packing lunches in disposable plastic bags, drinking bottled water, dispensing paper towels and tissues (liberally), and using countless toxic products to clean the house and care for our bodies. The numerous trash cans I had filled with grocery bags in Pleasant Hill and the frozen dinners I had nuked in plastic also came back to mind. I realized that as we enjoyed all the trappings of the American dream, what thoughtless citizens and consumers we had become. How did we get so disconnected from the impact of our actions? Or were we ever connected? What were we teaching our boys, Max and L�o? On the one hand, what we learned brought tears to our eyes and made us angry for having been in the dark so long. On the other hand, it gave us the strength and resolve to drastically change our consumption habits and lifestyle, for the sake of our kids’ future.

Scott felt strongly about putting his theories into practice, and although the economy was in recession, he quit his job to start a sustainability consulting company. We took the kids out of the private school we could no longer afford, and I tackled the greening of our home.

With the newfound knowledge that recycling was not the answer to our environmental crisis and that plastics were devastating our oceans, we switched from disposable to reusable water bottles and shopping bags. All it took was remembering to bring them along when needed. Easy. I then started shopping at health food stores and realized that the selection of local and organic produce was worth the extra dollar and that wasteful packaging could be avoided altogether by shopping the bulk section. So I adopted laundry mesh bags for produce and sewed cloth bags out of an old sheet to transport bulk. I designed them in a way that would eliminate the need for disposable ties. As I accrued a collection of empty bottles and storage jars, I slowly reduced our consumption of packaged goods, and soon had a pantry stocked with bulk. You might even say that I became addicted to shopping in bulk, driving far distances within the Bay Area, searching for suppliers. I sewed a dozen kitchen towels from the same old sheet and with the purchase of microfiber cloths broke our paper towel habit. Scott started a compost pile in the backyard, and I enrolled in botany classes to learn about uses for the wild plants we spotted on our local hikes.

As I had come to obsess about our kitchen’s trash, I had overlooked the bathroom but soon proceeded to try waste-free alternatives there, too. For six months, I washed my hair with baking soda and rinsed with apple cider vinegar but when Scott could no longer stand the “smell of vinaigrette” in bed, I resorted to refilling glass bottles with bulk shampoo and conditioner instead. The high I used to get shopping in Pleasant Hill was replaced by the high of learning new ways to green our home and save money to survive the belt-tightening due to Scott’s new start-up.

Max and L�o were doing their parts, too, riding their bikes to school, competing for shorter showers, and turning off light fixtures. But one day, as I chaperoned L�o’s class on a school field trip to the local health food store, which included a stop in the bulk food aisle, I watched him stumble on his teacher’s question “Why is it green to buy in bulk?” At that moment, it dawned on me: we had not yet informed the kids of our waste-reducing efforts. Provided daily with a homemade cookie, they hadn’t noticed the lack of processed ones. That night, I pointed out the whys and hows of our atypical pantry and talked to them about other changes that they had already unconsciously adopted. With the kids now aware, and the whole family actively on board, we could aim at “Zero Waste.”

When searching for alternatives, I had run into the term in reference to industrial practices. I did not look up the definition and ignored what it entailed for industries, but somehow, the idea clicked for me. It gave me a quantitative way to think about my efforts. We did not know whether we could eliminate every piece of trash, but striving for zero would provide a target to get as close to it as possible, to scrutinize our waste stream and address even the smallest items. We had reached a turning point.
TESTING THE EXTREMES OF ZERO WASTE
I examined what was left in our trash and recycling cans as a directive for our next steps. In the waste bin, I found packaging of meat, fish, cheese, bread, butter, ice cream, and toilet paper. In the recycling, I found papers, tomato cans, empty wine bottles, mustard jars, and soy milk cartons. I set out to eliminate them all.

I started presenting mason jars at the store’s meat counter, generating looks, questions, and remarks from onlookers and employees. Explaining to the person behind the counter “I don’t have a trash can” became my standby tactic. The pillowcase I brought to the bakery to collect my weekly order of bread drew remarks at first but was quickly accepted as the usual routine. With a new farmer’s market opening, I tried my hand at canning, turning fresh tomatoes into a winter stash of canned goods. I found a winery that would refill our bottles with table red, I learned how to make paper from the handouts my kids brought home from school, and I tackled every bit of junk mail landing in our mailbox. There weren’t books at the library on waste reduction, so I opened myself to suggestions and googled my way to substitutes for the items for which I couldn’t find package-free solutions. I learned how to knead bread, blend mustard, incubate yogurt, craft cheese, strain soy milk, churn butter, and melt lip balm.

One day a well-meaning guest showed up on my doorstep with a prepackaged dessert. It was then that I realized we would never achieve our Zero Waste goal without the help of our friends and family. I understood that Zero Waste starts outside the home, mostly at the store when buying in bulk and opting for reusables over single-use items, but it also starts with asking friends not to bring waste into my home when they come for a visit, and rejecting unneeded freebies. We added “refuse” to the sustainability mantra “reduce, reuse, recycle, rot,” and I started a blog to share the logistics of our lifestyle, with a mission to let our friends and family know that our efforts were real and our Zero Waste objectives serious. I prayed for no more unwanted cake boxes, party favors, or junk mail, and I started a consulting business to spread my ideas and help others simplify.

We soon winnowed our recyclables to the occasional mail, school handout, and empty wine bottle. I contemplated moving toward the goal of Zero Recycling, and as we left for our annual trip to France, I daydreamed that my family might take Zero Waste to the next level when we got back and cancel our curbside recycling service.
FINDING BALANCE
Seeing all the trash at the airport and on the flight quickly brought me back to reality. I’d been living in a bubble. The world was as wasteful as ever. Spending a couple of months at my mom’s, however, in a “normal” home, gave me the break needed to relax and let go of judgments and frustrations. I was also able to take a step back for a broader look at my frantic attempt to go Zero Waste. I saw clearly that many of my practices had become socially restrictive and time-consuming, and thus unsustainable. Making butter was costly, considering the amount needed to bake cookies weekly, and making cheese was high maintenance and unnecessary, considering that I could buy it from the counter. I realized that I had taken Zero Waste too far. I had foraged moss to use in lieu of toilet paper, for God’s sake!

After all, it seemed that we would be more likely to stick with Zero Waste if we took it easy on ourselves and found some balance. Zero Waste was a lifestyle choice, and if we were going to be in it for the long haul, we had to make it workable and convenient to the realities of our lives. Simplification was once again in order.

Upon my return home, I decided to concentrate on letting go of extremes without compromising the gains we’d made on waste reduction. I reevaluated my tendency to fetch faraway bulk by finding satisfaction in available local supply instead. I also stopped making ice cream and instead refilled a jar at the local Baskin-Robbins. We accepted wine from visitors and gave up the idea of Zero Recycling. I stopped making butter and settled for composting the store-bought wrappers. Butter was (and still is) the only food we would buy in packaging. Within a month, Zero Waste became easy, fun, simple, and stress free.

Scott, who all along had a nagging fear that my passion for farmer’s markets, greener alternatives, and organic bulk, in order to reduce packaging waste, was an overall drain on our finances, took the time to analyze our household costs. He compared expenses between our old (2005) and new (2010) lifestyles, reviewing past bank statements and taking into account that our two boys were eating significantly more (being five years older). What he found was better than either of us had dared hope: we were saving almost 40 percent on annual household costs! In his analytical mind, that number along with the amount of time that he knew we were saving—from living a simple lifestyle and taking fewer trips to stores—eliminated his fear.

Today, we are at peace with Zero Waste. The four of us have adopted practices into our daily routines, and we can fully enjoy all the lifestyle has to offer, well beyond the obvious ecological “feel good” aspects. With the implementation of Zero Waste alternatives, we have noticed undeniable life improvements: notable health benefits, along with considerable financial and time savings. We learned that Zero Waste does not deprive; on the contrary, through Zero Waste, I have found a sense of meaning and purpose. My life has been transformed—it’s based on experiences rather than stuff, based on embracing change rather than hiding in denial.
ABOUT THE BOOK
Our country’s environment, economy, and health are in crisis. Natural resources are running out, the economy is volatile, our general health is declining, and our standard of living is at a record low. What can one person do in the face of these monumental problems? The overwhelming reality of these facts can feel paralyzing, but we must remember that individual action matters and that change is our hands.

Natural resources are running out, but we buy petroleum-based products. The economy is weak, but we indulge in foreign products. Our general health is declining, but we fuel our bodies with processed foods and bring toxic products into our homes. What we consume directly affects our environment, our economy, and our health, by supporting specific manufacturing practices and creating a demand to make more. In other words, shopping is voting and the decisions that we make every day have an impact. We have the choice to either hurt or heal our society.

Many of us do not need to be convinced to adopt a green lifestyle, yet we yearn to find simple ways to do more, beyond recycling.�.�.�. We found that Zero Waste offers an immediate way to feel empowered by meeting the challenges that we face head-on.

Zero Waste Home will take you beyond the typical eco-friendly alternatives covered well in other publications. This book will encourage you to declutter and recycle less, not just for a better environment but also for a better you. It offers practical, tested solutions to live richer and healthier lives using the sustainable, waste-free resources available to us today, while following a simple system in order: refusing (what we do not need), reducing (what we do need), reusing (what we consume), recycling (what we cannot refuse, reduce, or reuse), and rotting (composting) the rest.

Over the last years, I’ve learned that everyone has a different take on our lifestyle. Some think that it is too extreme because we do not buy junk food, for example. Others say that it is not extreme enough because we buy toilet paper or eat meat once a week or occasionally fly. What matters to us is not what people think but how good we feel about what we do. It is not the preconceived restrictions but the infinite possibilities that we have discovered in Zero Waste that make it a subject worth elaborating. And I am excited at the prospect of sharing what we have learned to help others better their lives.

This is not a book about achieving absolute Zero Waste. Considering the manufacturing practices in place, it is evident that absolute Zero Waste is not possible today. Zero Waste is an idealistic goal, a carrot to get as close as possible. Not everyone who reads this book will be able to implement all that I mention or be able to go as far as reducing his/her yearly household waste output to the size of a quart jar, as my family has. Based on my blog readers’ feedback, geographic and demographic disparities come into play in determining how close to Zero Waste one can get. But how much waste one generates is not important. What matters is understanding the effect of our purchasing power on the environment and acting accordingly. Everyone can adopt the changes that are possible in their life. And any small change toward sustainability will have a positive effect on our planet and society.

I understand that given my viewpoint, many will call into question my decision to publish a printed book. But should valuable information be made available only to those who read electronic ones? At this point in time, a printed book is the best way for me to reach a maximum of readers. I believe it is my moral obligation to spread the word about Zero Waste as much as possible, to make every attempt to change our patterns of overconsumption, and to encourage companies to account for the products and choices that impact our health and use our finite resources. I’ve thought long and hard about this decision. And my cost-benefit analysis has led me to believe that inspiring one person to reduce their daily trash output is well worth the environmental cost of one book. I think it would be hypocritical for me not to print it, considering that I am an ardent patron of the library myself, and I would encourage you to donate the book to your library or pass it along to a friend when you no longer need it.

This is not a scientific book. Statistics and hard data are not my expertise. Numerous authors have done a great job at analyzing the underlying evidence to demonstrate the dire need for our society to adopt Zero Waste. In Garbology, Edward Humes exposes the ugly truth behind our waste problem, and in Slow Death by Rubber Duck, Rick Smith and Bruce Lourie raise awareness about toxicity in common household items. This book is different. This is a practical guide based on my experience.

It’s my goal and ambition to offer readers the tried-and-true ways that have helped me to get as close to Zero Waste in the home as possible. I share with you what’s worked and what’s failed miserably! Some may dabble and others may decide to take it to the extreme. Whatever the case, my hope is that you’ll find some useful alternatives regardless of personal or geographical circumstances.

The home should be a sanctuary. We—mothers, fathers, and citizens—have the right, if not the duty, and certainly the power, to bring positive change to the world through our daily decisions and actions.

A brighter future starts at home! Welcome to Zero Waste Home.

Most helpful customer reviews

58 of 62 people found the following review helpful.
Zero Waste Home
By Heather
I must admit, I bought this book having never read the blog, or hearing a word about the author. My husband randomly asked me the other day how we have so much trash, and Amazon recommended the book to me based on browsing history, which I took as a sign and ordered it. It is a very informative book, and as quick a read as you choose for it to be. The sections are laid out very well so you can pick and choose what you'd like to read. I read all of the book except for the section on children which I skimmed quickly. I was actually pleasantly surprised by how many things mentioned in the book we already do, considering the comment on our trash situation. I know that our biggest waste is paper towels and this was very lightly addressed, but she did give some options for homemade reusable options which I fully intend to look into. I loved how open she was on their previous lifestyle and made it abundantly clear that the past doesn't matter, you shouldn't dwell on that, just do anything you can do to reduce your carbon footprint for the future which I appreciated. The author is very humble and open about their both good and bad experiences being "green." Not living in California or another super progressive city does have its limitations on ability to do some of the options mentioned. For example, I regularly purchase bulk items whenever possible, but in our area the only bulk items offered are nuts/flours/snacks/grains. Not soap, shampoo, or cooking oils or coffee. I completely agree with the philosophy that recycling should not be our best option. The most helpful part of the book is the resources information, compiled for ease of access. The resources included options for you to mail back items that are otherwise trash in most counties, websites and phone numbers to remove you from junk mailing lists, how to find bulk shopping in your area or even a website to find milk packaged in glass bottles in you area. The resources list is perhaps the most helpful to me in that it is one area, while it is all info you could find online, she did the legwork for you, so you have no excuse to not try to make a change.

I think this is a great book for anyone looking to make their routine a little more environmentally friendly. There is an in depth section on different types of composting options which would help anyone get started to figure out the best set up for them. The author makes it clear that she doesn't expect anyone to do more than they are comfortable with or that seriously interferes with life, which is nice. She also makes it clear that doing what she has done, which is further than most people will probably take the concept, is hard. I highly recommend the book for a casual read, I think I will send it to my mom, who could definitely use a little green in her routine. The only thing worth mentioning, and why I rated it four stars rather than five, is that aside from the resources, most of this is not new information to me, so for many people who would be looking at this book I would assume it is mostly a rehash of things we already know. Compost what you can, rid your home of chemicals, stop throwing away plastic, stop wasting your money on things you will throw away in a month or two because they are junk, stop buying things from companies you don't believe in, etc. With that being said, I am going to go online now look into some of the resources the author mentioned that I didn't know about.

37 of 38 people found the following review helpful.
Even if you never get to the point of "zero" waste, this book can help you pare down.
By MLSchoenfeld
Bea Johnson had been living the type of life that we're all supposed to envy: huge house, fancy parties, "Barbie-like platinum blonde hair," botox injections... She was Looking Good.

But she realized that a lot of the zest was gone from her life. The author was uniquely positioned to conduct an experiment. She had the luxury of choice. She chose to change her environment, by putting household items into storage and renting an apartment while she searched for her pared-down dream home, going back to the simplicity of her frugal childhood on a farm. Judge her if you wish, but the author has done all the research and experimentation to point the way for the rest of us who wish to live more sustainably.

Ms. Johnson doesn't just recycle - she avoids even having to recycle. We have all heard the slogan, reduce, reuse, recycle. But the author does it one better. She adds: refuse. Yes, we are to refuse anything that comes with a big disposal burden. Extreme? Probably. But at times I have found myself deciding not to buy something because of the packaging itself, so maybe I'm not so very different after all.

Ms. Johnson admits to foraging for moss to use in place of toilet paper, but then decided that it was best to buy the kind of toilet paper that comes with individual rolls wrapped in paper - instead of plastic. When she had a couple of broken drinking glasses, she actually took the time to research online and called her local recycler, to be sure that the broken shards could be accepted at the recycling plant.

She not only brings her own shopping bags, she brings her own containers (BYOC) for bulk items and even bakery and deli items. From experience, she explains that it's best to act as if it's completely ordinary to hand the deli people your glass jar for the cheese or lunch meat you're buying. Her bakery is trained to put her weekly bread allotment into a pillowcase, which gets washed of course.

By going to an extreme, she has learned a lot and is willing to share it with us. You might decide that some of these ideas are simply too outlandish to employ realistically in your own life. You might live in an apartment and find it impossible to compost. You might decide that the effort of reducing your own household waste any further is too much trouble.

Or you might find a few new ideas that fit right into your life.

I already live a conservative lifestyle. I shop the bulk section and cook from scratch. I get most of my clothes from resale shops. It takes us three months to fill a trash bag with things that cannot be recycled or composted. We have dumb phones and a TV antenna on the roof, but that doesn't mean we aren't incredibly tech savvy. We just choose not to afford many modern conveniences.

This book actually had a few things to teach me. One of the ideas that leapt off the pages at me was the idea of letting the containers in my pantry limit the amount of bulk items I stock at any given time. Why keep five kinds of rice and six kinds of beans in stock at all times? By planning the menu more carefully and being more disciplined about using the food that was currently in the pantry, I could reduce the volume considerably.

Not everyone can go to the Farmer's Market every single week, followed by the bulk store for anything else. But I can base my habits on this idea and visit each once per month. Instead of one jar for grain, maybe three or four. Less than I'm stocking now!

I always hate having to throw away a plastic bag when and if I buy something from the deli. Why not hand them washable plastic containers? (Safer than breakable glass.) It's worth a try. Bring the empty spice bottle to the bulk spice section to refill, instead of having to throw away the tiny spice bag. It simply requires having the bottle weighed before adding the spice.

See? Simple changes can be painless if you're committed to reducing the amount of stuff that gets used once and thrown away.

Give this book a read if you're curious about simplifying and reducing waste in your wardrobe, your hygiene routine, and your home office. This book is full of DIY treasures including a pancake batter recipe, formulas for cleaning supplies, how to make kohl to enhance your eyes, how to use sugar instead of wax for silky legs, and instructions for making a mason bee house.

Yes you can get these ideas off the internet too, but they're all in one place in this book. Rather than buy books, I try to borrow them from the library. Why store a book that I will not access regularly? With this book, it's a tough call. There are so many inspiring ideas, I'm sure I'll check this one out again in the future.

67 of 74 people found the following review helpful.
Sprouting Practical Solutions to Global Crises
By Critical Cosmologist
This book is practical, beautifully written and deeply felt. There are wonderful tips, but I especially enjoyed the text's humanity. Bea is uncompromising and she does not flinch from exposing herself (although i follow her blog religiously, I did not know she used to own a SUV, had botox, 'upgraded' her wedding rings, etc.). Rather than 'judging' her, I feel relieved--because it permits me to accept my foibles and culpability instead of disavowing and repressing my waste-generation. I feel optimistic by the sight (and site) of this book. Totally galvanizing and useful. Love its connection to politics, family and everyday life; love that I don't feel alone or crazy in desiring idealistic transformation away from commodification, privatization, consumerism, etc. The tone is not didactic but stern and loving simultaneously. A more intimate companion to her stupendously fabulous blog. Thank you, thank you, thank you! Now, when is the cookbook coming out?

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Sunday, 23 September 2012

[O255.Ebook] PDF Ebook What's the Problem?: A Brief Guide to Thinking Critically, by Paula S. Rothenberg

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What's the Problem?: A Brief Guide to Thinking Critically, by Paula S. Rothenberg

With What's the Problem? A Brief Guide to Thinking Critically Paula Rothenberg applies her hallmark insight to some of the most relevant and controversial problems of our day. Utilizing high interest and readable articles, the 8 parts of this brief collection present multiple perspectives on such urgent societal issues as hunger, homelessness, consumerism, crime, abstinence education and more.� With the aid of part introductions and questions sets, students are challenged to first, identify the individual author perspectives and then, more broadly, to think critically about how these issues are framed in the public eye.��

  • Sales Rank: #1143378 in Books
  • Brand: Brand: Worth Publishers
  • Published on: 2010-05-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.32" h x .48" w x 5.47" l, .36 pounds
  • Binding: Paperback
  • 176 pages
Features
  • Used Book in Good Condition

About the Author
Paula Rothenberg is a� Senior Fellow at The Murphy Institute, City University of New York and Professor Emerita at William Patterson University of New Jersey.�From 1989 to 2006 she served as Director of The New Jersey Project on Inclusive Scholarship, Curriculum, and Teaching.�� She is the author of several books including autobiographical Invisible Privilege: A Memoir about Race, Class, and Gender.��She is also co-editor of a number of anthologies including Creating and Inclusive College Curriculum:� A Teaching Sourcebook from the New Jersey Project and Feminist Frameworks: Alternative Theoretical Accounts of the Relations between Women and Men, one of the first women's studies texts.�Her articles and essays appear in journals and anthologies across the disciplines and have been widely reprinted.��Her work was instrumental in the creation of women's studies and multicultural studies as academic disciplines.��

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0 of 0 people found the following review helpful.
Five Stars
By reader
just as advertised

0 of 0 people found the following review helpful.
Five Stars
By Fred B.
excellent item,

0 of 3 people found the following review helpful.
what's the problem
By berenice
The book was deliver quickly and in good conditions. I also received a thank you letter.

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Sunday, 16 September 2012

[P197.Ebook] Ebook The Illustrated Encyclopedia of Dog Breeds, by Joan Palmer

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The Illustrated Encyclopedia of Dog Breeds, by Joan Palmer

Lavishly illustrated, the 256 page directory of breeds is presented by group in the order: non-sporting, working, herding, gundogs, hounds, terriers and toy. The background to each breed is detailed - its origins, development, characteristics and, where applicable, mode of working. Breed standards are given as well as care boxes for at a glance tips for looking after each breed. Also featured are some 79 rare breeds, ranging from the ancient Hellenic Hound to the highly specialized Lundehund, or Norwegian Puffin Dog.

An introductory sections covers the history of dogs, ranging back over the millennia to the wild dogs which first warmed themselves at the fires of early humans. There follow sections on the anatomy, physiology, and psychology of the dog, and specialist terminology is illustrated with examples taken from the breeds featured in the Encyclopedia. Photographs, maps, and drawings show how particular conformations and characteristics have evolved into groupings which are recognized today.

  • Sales Rank: #142209 in Books
  • Brand: Brand: Wellfleet Press
  • Published on: 2006-02
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: .97" h x 9.04" w x 11.92" l, 3.20 pounds
  • Binding: Hardcover
  • 256 pages
Features
  • Used Book in Good Condition

About the Author
Joan Palmer has completed more than two dozen studies of pets, including the prize winning A Dog of Your Own and Dog Facts, published in 1991. A member of various breed clubs, she has inside knowledge of the show world as an exhibitor of Chinese Crested Dogs and a French Bulldog.

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2 of 2 people found the following review helpful.
What kind of Dog?
By Kindle Customer
A great way to learn what kind of dog when learning the name of the breed. I bought this for my husband who is always reading the dog ads in the paper and asking what kind of dog they are. Good learning tool. I bought it from the used book listing, and it is in perfect condition.

3 of 3 people found the following review helpful.
Very Useful in my grooming salon!
By GroomerElise
This is a book I purchased to keep in the waiting area of my pet salon. Kids waiting on their dogs to be groomed have loved flipping through and looking at all the different breeds, and it has been useful when mixed breeds come in to try and guess what kind of dogs they are, as well as show owners examples of breed cuts, although some of the pictures do not show the dogs in their breed cut. Overall, this has been great to have.

2 of 2 people found the following review helpful.
Just not great.
By Shawna Y
I was expecting this book to have more information about the breeds than it did. Most only had a single image of the dog, and others showed none at all. More photos would have been helpful particularly in the back section of "Rare Breeds". This book is okay. Just not great.

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Saturday, 15 September 2012

[E209.Ebook] Get Free Ebook Educational Leadership: Global Contexts and International Comparisons (International Perspectives on Education & Society) (International Pe

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Educational Leadership: Global Contexts and International Comparisons (International Perspectives on Education & Society) (International Pe

This volume of "International Perspectives on Education and Society" investigates the changing face of educational leadership from comparative and international perspectives. Various definitions of leadership have transformed the way that educators around the world think about teaching, administration, and policy in recent years. Yet, there is relatively little known about how educational leadership works in many specific systems, cultures and societies around the world. And, much of the published research and literature on educational leadership focuses on only a handful of countries and cultures even though empirical research suggests that leadership is differently contextualized by society, culture, and organizational environment. The chapters in this volume ask and answer two main questions: What is the difference between theoretical definitions of leadership and what works in different systems, cultures, and societies around the world? And, more importantly, how are both ideas about and evidence of educational leadership either the same or different across different national and cultural contexts?

  • Sales Rank: #5118534 in Books
  • Brand: Brand: Emerald Group Publishing Limited
  • Published on: 2009-12-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .94" w x 6.14" l, .0 pounds
  • Binding: Hardcover
  • 443 pages
Features
  • Used Book in Good Condition

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Monday, 10 September 2012

[A552.Ebook] Download Indian Culture and India's Future, by Michel Danino

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Can Indian civilization be compared to a "thousand-branched tree"? What have been its outstanding achievements and its impact on the world? These are some of the questions this book asks. But it also deals with issues confronting more and more Indians caught in an identity crisis: What does it mean to be Indian? What is specific to the worldview developed by Indian culture? How has it dialogued with other cultures? Is it built on durable foundations, or is it little more than colourful religiosity and quaint but outdated customs? And what are the meaning and application of secularism and tolerance in the Indian context? The French-born author, who has been living in India for 33 years, argues that Indian culture is not some exotic relic of the past, but a dynamic force that still has a role to play in defining India's identity and cohesion, and in proposing solutions to today's global challenges. Written in a crisp and engaging style, this thought-provoking volume challenges received ideas on India's culture and invites us to think afresh.

  • Sales Rank: #1377704 in Books
  • Published on: 2011-02-28
  • Original language: English
  • Dimensions: .0" h x .0" w x .0" l, 1.10 pounds
  • Binding: Paperback
  • 248 pages

About the Author
Michel Danino was born in France in 1956. At the age of 21, after four years of higher scientific studies, he decided to live in India, where he first took part in the English translation, editing and publication of books related to Sri Aurobindo and Mother. A student of Indian civilization, culture and history, he has lectured widely and published research papers in journals of archaeology and Indology. In 1996, he wrote a brief study of the Aryan problem in the Indian context, The Invasion That Never Was (2nd edition 2000), further enlarged a decade later in a French book (English version forthcoming). In 2010, he authored a comprehensive study of the Sarasvati River, The Lost River: On the Trail of the Sarasvati (Penguin India). Michel Danino's work for the protection of a Shola forest in the Nilgiris in the 1980s and 1990s led to the creation of Tamil Nadu's first joint forest management group involving local citizens. His other interests include nature photography and a multimedia project for the creation of quality educational material on India's heritage. He currently lives near Coimbatore in south India.

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6 of 7 people found the following review helpful.
Ready reckoner for the confused Indian and the misinformed rest.
By Abhinav Agarwal
A book that attempts to put forward the vast richness of India's culture, its contribution to the world, and the crossroads the country and its culture finds itself at.

Indians have long been accused of looking at their past with rose-tinted lenses and a sort of smugness about their superiority. A lack of knowledge about their past means most Indians have no objective perspective of their present, nor are they able to cogently argue why India's contributions to the world have been so often and so grossly misrepresented. This book attempts to put together, in one short read, a guide on India's past, its achievements, its thinkers, its contributions, and also tries to identify the causes that have led to this strange sense of dissociation and lack of pride that so many Indians have for India and its culture and heritage.

The first part of the book, titled "A Thousand-Branched Tree" covers the history of India's scientific minds and scientific discoveries, the vast reach of India's culture that pervades most of the world today, its contributions to art and culture, and its deep sense of respect for nature - yes; green was cool in India a few thousand years before the rest of the world discovered that annihilating the environment was, to put it mildly, not a good idea.

The second part then treads ground close to the present, and is titled, "Indian Culture at the Crossroads". This section covers the problems facing India and its cultural identity, and its causes.

The final section is "India and the World". This section looks at the distortions, stereotypes and outright lies that have been used to malign India.

Note that there is enough material that is likely to be offend people with sensitive sensibilities. Leftists, liberals, and communists for one - the historical kind, the ones in the media, and the ones with pretensions to intellect, since they have been at the forefront of the admirably successful campaign over the past several decades to run down India and its culture. However, when arguing with the wind of facts at your back, the proper response should be introspection from those so offended, not invective. There has also been a concerted effort by some in western media - a very smartly choreographed drama - that utilizes oft-repeated lies, a selective use of distortions, and a glib overlooking of evidence and contrarian evidence. The most pernicious example is the persistent perpetration of the fiction that there was a so-called Aryan invasion of India.

This book can be read from cover to cover in three hours or so. I recommend that people interested in and who care for India would be well advised to spend these few hours with this book. They will be amply rewarded and enriched by that time.

"Blaming India's present degradation on her ancient culture or civilization is not merely ignorant, it is dishonest." [pg 20]

India's Scientific Mind
-----------------------
In the space of 121 concise, sometimes cryptic verses, Aryabhta, born in 476CE, possibly the greatest mathematician ever, gave us the following advances:
. a proposed value of pi (') equal to 62832/20000 or 3.1.416 ... and a surprisingly perceptive explanation that this value is only 'approximate';
. an ingenious method for the extraction of square and cube roots
. a succinct and precise table of sines (or jya), in the form of just two lines of coded syllables, giving sine values of angles up to 90� (in twelve increments of 3� 45')...
. a statement that the earth is a sphere with a diameter of 1,050 yojanas, which comes fairly close to the actual figure;
. a prescient observation that the earth's rotation is what causes the fixed stars to appear to move. (... Aryabhata's system remained basically geocentric; heliocentricism appears first with Parameswara and more clearly with his disciple Nilakantha Somayaji (1444-1545), two celebrated Kerala astronomers who predate Copernicus.)
...
. a correct understanding of the basic mechanism of solar and lunar eclipses, which he attributed to the moon's disc and the earth's shadow respectively;
. a notion that the moon and planets are not self-luminous but actually reflect sunlight.
But this is not all. Aryabhata's work on yugas led him to "a contemplation of the infinite which was a hallmark of Indian savants: 'Time is without beginning or end,' said Aryabhata. From this 'contemplation' flowed insights which our rational mind can only regard as 'coincidences': the value of a 'day of Brahma', 4.32 billion years, 'happens' to be almost exactly the age of the earth.' [pg 27]

In contrast, "In the seventeenth century, Archbishop James Usher revised those calculations (not the Indian calculations) and proposed that the universe had been created in 4004 BCE, a belief that prevailed until Darwin." [pg 34].

Lest the enlightened mind think that Aryabhata was a lone flash-in-the-pan in the wilderness of Indian scientific thought, there is more.

The single greatest mathematical concept of all time has to be the decimal place value notational system, and it was developed in India.
The 594 CE incscription from Sankheda (near Baroda) is the oldest dated Indian document containing a number written in the place-value form. ... [pg 62]
Sayana and the Speed of Light
As far as we know, it was measured for the first time by the Danish astronomer Ole Roemer in 1675, with an error of 25 percent, and more precisely in the nineteenth century. But there is a curious comment by the fourteenth-century Vedic commentator Sayana on a hymn of the Rig Veda addressed to Surya, the sun-god. Sayana records a tradition associated with Surya:
Thus it is remembered:
[O Surya] you who traverse 2,202 yojanas in half a minute.
In much of ancient literature, the yojana is equated to 8,000 human lengths, or 13.6 km taking an average height of 1.70 m. ... And the nimesha's value is generally 16/75th of a second. With these values, Sayana's statement yields a speed of 280,755 km/s, remarkably close to the known velocity of light (299,792 km/s, thus some 6 percent too small). [pg 35]

Quantum physicist Edwin Schrodinger counted the Bhagavad-Gita and the Upanishads among his favourite readings (and named his dog 'Atman'!):
This life of yours which you are living is not entirely a piece of this entire existence, but in a certain sense the whole; only this whole is not so constituted that it can be surveyed in one single glance. This, as we know, is what the Brahmins express in this sacred, mystic formula which is yet really so simple and so clear: tat tvam asi, this is you.... [pg 70]
Speaking of medicine, the notion of "invisible creatures" finds mention in Indian texts:
Thus the Ashtangahridayasamhita refers to blood corpuscles that are 'circular, legless, invisible, and coppery in colour' - strangely reminiscent of red blood cells... [pg 39]
India's contributions were not limited to contemplations on the universe and the world. They extended to outside India too, in the form of commerce for instance.
... cowrie shells originating form India or the Maldives were used as currency in Kenya and Egypt in the third millenium BCE
... Recent excavations at the Egyptian Red Sea port of Berenike have confirmed that an extensive sea trade existed between India and the Middle East from the third century BCE onward... [pg 52]

From about 500 BCE, the celebrated 'wootz' steel produced in south India was exported to the Middle East and Europe; it was called 'Damascus steel' as it was there that it was made into sharp swords
...
The ancient Iranian port city of Siraf (modern Taheri) was entirely built with Indian teakwood.
[pg 67-68]

One firm evidence for the spread of Hinduism comes to us from Armenia in the second century BCE. This region then included a part of Turkey and a part of Iran, and two Indian princes had travelled there from Kannauj, bringing with them a cult of Krishna and founding a city called Veeshap. They were killed in some quarrel, but their descendants built two temples... The temples, which contained two brass statues about five and seven meters high of a god called 'Kissaneh' (Krishna, obviously), were destroyed about 301 CE by 'Saint' Gregory the Illuminator, amid the slaughter of over 1000 resisting Hindus, including the temple priests; the survivors were forcibly baptized. [pgs 53, 54]
In the eighteenth century, for instance, Voltaire pointed out that the Christian use of holy water had its origin in the sanctity attached to Ganga water. [pg 54]

On The Bhagvad Gita
-------------------
Chapter 7 is titled, "The Gita and the Problem of Action". This holy song of the Lord has inspired Indians to action and has acted as a guiding light for millions over the millenia. The Independence movement was no different.
Indeed, the revolutionaries in Bengal and Maharashtra drew such inspiration from the Gita that the colonial authorities came to regard it as a 'gospel of terrorism', and it became one of the most sought-after pieces of evidence in police raids. It is also one of the chief influences cited in the 1918 Rowlatt Sedition Committee Report, side by side with Swami Vivekananda's works. [page 146]
It is then little surprise to read what so-called Indologists like Wendy Doniger have to say about the Gita.
Witness this statement made in 2000 by Wendy Doniger ... : 'The Bhagavad Gita is not as nice a book as some Americans think,' she informed her audience. 'Throughout the Mahabharata ... Krishna goads human beings into all sorts of murderous and self-destructive behaviors as war ... The Gita is a dishonest book; it justifies war.'
Genuine philosophers like Sri Aurobindo, Swami Vivekananda, and countless others, on the other hand, saw in the Gita much enlightenment.

The Gita had a profound impact on the US philosopher and poet Ralph Waldo Emerson:
I owed a magnificent day to the Bhagavad-Gita. It was as if an empire spoke to us, nothing small or unworthy... It [Vedic thought] is sublime as night and a breathless ocean.
As an aside, J. Robert Oppenheimer, often called "the father of the atomic bomb", remarked that the first atomic bomb test "brought to mind words from the Bhagavad Gita: "Now, I am become Death, the destroyer of worlds.""

Emerson's disciple, Henry David Thoreau, spoke no less highly of Hindu thought:
In the morning I bathe my intellect in the stupendous and cosmological philosophy of the Bhagavad Gita in comparison with which our modern world and its literature seems puny. [pg 59]
India and the World
In the third section, the author points out several incongruities that arise if you compare Indian literature and the doctrine of hatred and division sowed by English colonialists, missionaries, and more recently by communist historians.
Nowhere in the Sangam literature (the most ancient in Tamil) do we find a hint of a cultural clash with the North or with Vedic culture. Quite the contrary, we find the Vedas and the recitation of Vedic mantras praised from the earliest layers of this literature. [page 170]
It is perhaps so often overlooked that "distinctiveness is not separateness."

Again, the terrible lies that "India's numerous tribes never had anything to do with Hinduism until it was 'imposed' upon them by Brahman 'missionaries'" is not borne by facts.
Not only is there no trace of any such 'imposition', Hinduism is in reality the result of a long and fruitful interaction between Vedic culture and tribal cults, with many tribal deities enrichening the Hindu pantheon and tribal practices, rituals, and art forms getting absorbed - a wholly organic process controlled by no authority or clergy. [page 171]
It perhaps does not require repetition that the problem is not with the religion, but with those who have misused and misrepresented religion and the name of religion for their own selfish ends.
"Francis Xavier had this to write in a letter to his fellow Jesuits at Rome's Society of Jesus in 1543:
When all are baptized I order all the temples of their false gods to be destroyed and all the idols to be broken in pieces. I can give you no idea of the joy I feel in seeing this done, witnessing the destruction of the idols by the very people who but lately adored them." [page 172]
The author also laments the ubiquitous practice of self-censorship followed by historians in India. This is supposedly done "for fear of offending today's Muslim Indians. Yet the latter are no more responsible for them than today's Germans are responsible for Nazi atrocities."

Yet another blow against India's struggle for truth is wielded by Marxist historiographers like Bipin Chandra, who in his textbook on Modern India "used the words "terrorism" and "terrorists" seven times in just two pages to describe revolutionaries in India's freedom struggle, no doubt aware of how the word's connotation has shifted in recent decades. ... there is no excuse for using it in a modern textbook without a suitable explanation: India's freedom fighters did not explode bombs in public places with a view to causing as many deaths as possible, nor did they take hostages or use suicide bombers..." [page 181]

In the words of the author, "Marxist historiography is in many ways the inheritor and continuer of the colonial, Eurocentric view of India, although in a new garb. ... it finds no intrinsic or endearing value in Indian civilization or in its contributions to humanity."

This book, as I said at the beginning, is a short read. The writing style is engaging and simple. The organization of the chapters is logical and each chapter is focused on a theme or single topic, and therefore easy to follow. There is a rich list of references at the end of the book. This book should help educate Indians about the unsurpassed richness of their culture and heritage, its scientific spirit that has fostered innovations for thousands of years, and also of the challenges facing Indian society, which is under stress from several quarters. The need of the hour is to raise awareness among the youth to these issues.

0 of 1 people found the following review helpful.
Five Stars
By Chandra
Great book! Must read. Will add more comments after i complete reading.

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Saturday, 8 September 2012

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Investing Demystified: How to Invest Without Speculation and Sleepless Nights (Financial Times Series), by Lars Kroijer

Don’t spend your time worrying whether you can beat the markets: you don’t need to beat them to be a successful investor. By showing you how to build a simple and rational portfolio and tailor it to your specific needs, Investing Demystified will help you generate superior returns.

With his straightforward and jargon-free advice, Lars Kroijer simplies the often complex world of finance and tells you everything you need to know – and everything that you don’t need to worry about – in order to make the most from your investments.

In Investing Demystified you will:

• Discover the mix of stocks, bonds and cash needed for a top performing portfolio

• Learn why the most broadly diversi_ ed and simplest portfolio makes the most sense

• Understand the right level of risk for you and how this affects your investments

• Find out why a low cost approach will yield bene_ ts whilst leaving you with a higher quality portfolio

• Understand the implications of tax and liquidity

  • Sales Rank: #1311531 in Books
  • Brand: Kroijer, Lars
  • Published on: 2014-03-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x .90" w x 6.00" l, .0 pounds
  • Binding: Paperback
  • 256 pages

From the Back Cover

‘Lars Kroijer takes a refreshing look at how everyday people can improve their fortunes by taking some simple investing steps.’

Dr David Kuo, The Motley Fool

‘In a world of the next big investment fad, Lars Kroijer takes us back to the essence of smart investing: diversify, diversify, diversify. And don’t overpay for that either.’

Coenraad Vrolijk, Managing Director of Blackrock

‘An important book that debunks common myths about investing. A must-read for ordinary investors.’

Anita Raghavan, New York Times and author of “The Billionaire’s Apprentice”

Don’t spend your time worrying whether you can beat the markets: you don’t need to beat them to be a successful investor. By showing you how to build a simple and rational portfolio and tailor it to your specific needs, Investing Demystified will help you generate superior returns.

With his straightforward and jargon-free advice, Lars Kroijer simplies the often complex world of finance and tells you everything you need to know – and everything that you don’t need to worry about – in order to make the most from your investments.

In Investing Demystified you will:

• Discover the mix of stocks, bonds and cash needed for a top performing portfolio

• Learn why the most broadly diversified and simplest portfolio makes the most sense

• Understand the right level of risk for you and how this affects your investments

• Find out why a low cost approach will yield benefits whilst leaving you with a higher quality portfolio

• Understand the implications of tax and liquidity

About the Author

�Lars Kroijer was the CEO of Holte Capital Ltd, a London-based special situations hedge fund which he founded in 2002 before returning external capital in the spring of 2008. Prior to establishing Holte Capital, Lars served in the London office of HBK Investments. In addition, he previously worked at SC Fundamental and the investment banking division of Lazard Freres in New York. Lars graduated Magna Cum Laude from Harvard University and received a MBA from Harvard Business School. He is also the author of Money Mavericks�(Pearson, 2010)

Most helpful customer reviews

7 of 7 people found the following review helpful.
Smart people know when they are not smart
By Petersham Farm
What will happen with municipal debt meltdown in China? Should I buy into gold? Will the Dollar strengthen? Should I switch out of bonds because they have had a great run?

Most people form their views on these questions from reading media like the FT where, oh right, everyone else forms their views as well.

So, If you think, or even suspect, you know the answers to these questions then you are a fool.

Lars's premise is that 99.99% of us have no insight in the financial world. Come to think of it, if we had, then we would be insiders, and thats illegal!

Therefore, Lar's says we should just:

- Track the world economy
- Minimise the tax we pay
- Minimise fee's to advisors as they eat up what little growth we get
- Minimise transaction fee's from buying and selling our investments

Take a 20 year view & do the math.

A friend recommended this to me & I actually got from the start to the finish which is a miracle! I normally get bored/confused/cynical (tick as applicable)

This book is genius.

Where can I find a firm charging minimal fee's that can help me implement this?.

5 of 6 people found the following review helpful.
Read it and Reap! Successful Investing through Rationality.
By Murray Arenson
This is the right book at the right time. Today, individual investors are bombarded by confusing information and contradictory indicators. The stock market is hitting new highs; yet, unemployment is high, growth is low, and the government is either helping or hurting . . . we can't tell which. Somehow, Lars Kroijer manages to make this moment approachable, through an investment framework that is totally methodical and straightforward. More importantly, it is accessible to every investor because it rests on the premise that you don't need to have an edge over the market in order to succeed in the market - so long as you create a rational investment portfolio.

Kroijer's rational investment doctrine is empowering in how it crafts simple solutions by utilizing information that is already baked into the markets and their investment vehicles - the valuations, the allocations, and all the interpretations embodied therein. In addition, execution is inexpensive and unintimidating. Kroijer also sprinkles data sources and findings throughout the book, without being overwhelming, but rather making his concepts and practices more tangible and easier to act upon.

The essence of Investing Demystified is that it provides a prism through which an individual investor can transform the chaos of the markets into a single path of clarity. For every responsible and thoughtful investor, this book is a must-read.

3 of 3 people found the following review helpful.
review of Investing Demystified
By Alistair
As a 20 year + city veteran, the truth hurts, most of us don't and can't even generate index returns, let alone create Alpha. Mr Kroijer nails it here! Having read Money Mavericks as well, the humble style of writing is , dare i say it, a Scandinavian trait and uber refreshing given the hubris in the industry at large. I would recommend this book to all types of investor, particularly the most dangerous ones, the ones who think they know what they are doing (strike a chord anybody ??) . I think this book is a must for any 'finance wannabees' and having interviewed Graduates for over a decade for major investment banks i would say this book is a must read before you meet a grizzly industry veteran like myself.

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