Monday, 25 April 2011

[F589.Ebook] PDF Ebook The Better Mousetrap: Brand Invention in a Media Democracy

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The Better Mousetrap: Brand Invention in a Media Democracy

  • Published on: 1600
  • Binding: Paperback

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Saturday, 23 April 2011

[V115.Ebook] Download Ebook Management Control Systems, by Robert N. Anthony, Vijay Govindarajan, Frank G.H. Hartmann, Kalle Kraus, Goran Nilsson

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Management Control Systems helps students to develop the insight and analytical skills required from today's managers. Students uncover how real-world managers design and use planning and control systems to implement business strategies. This first European Edition is an adaptation of the market leading text Management Control Systems by Anthony and Govindarajan and is aimed specifically at international students to offer a wealth of diverse analytical cases, balanced with current content and international examples.

  • Sales Rank: #4409205 in Books
  • Published on: 2014-01-01
  • Original language: English
  • Dimensions: 4.06" h x .59" w x 3.03" l,
  • Binding: Paperback
  • 664 pages

About the Author
Robert N. Anthony was the Ross Graham Walker Professor Emeritus of Management Control at Harvard Business School. Professor Anthony has been a director of Carborundum Company and Warnaco, Inc., both Fortune 500 companies; for 25 years he has been a trustee of Colby College, including five years as chairman of the board. He has consulted for many companies and government agencies, including General Motors Corp., AT&T, the General Accounting Office, and the Cost Accounting Standards Board. Among Professor Anthony's awards are the Distinguished Accounting Educator of the Year Award from AAA, Accounting Educator of the Year Award from Beta Alpha Psi, the Meritorious Service Award from the Executive Office of the President, the Distinguished Public Service Medal of the Department of Defense, Comptroller General's Award of the U.S. General Accounting Office and Distinguished Service Award of the Harvard Business School Association. Vijay Govindarajan is widely regarded as one of the world's leading experts on strategy and innovation, and he has been ranked #3 on the Thinkers 50 list of the world's most influential business thinkers. He is the Earl C. Daum 1924 Professor of International Business at the Amos Tuck School of Business Administration at Dartmouth College. Professional credits include Outstanding Teacher of the Year, voted by MBA students during several academic years; and Outstanding Business School Faculty, named by Business Week. Frank G.H. Hartmann is a Professor of Management Accounting and Management Control at the Rotterdam School of Management, Erasmus University in the Netherlands. Besides his managerial roles in the school, Frank conducts and supervises a number of behavioural Management Control research projects. His teaching spans MBA, executive and professional controller programmes as well as PhD programmes across the globe. Frank holds several editorial board positions, is co-author of a Dutch series on accounting and control, and is widely published in journals such as Accounting, Organizations & Society, Management Accounting Research and Behavioral Research in Accounting. Kalle Kraus is an Associate Professor in Accounting at the Stockholm School of Economics, Sweden. He has broad experience in teaching Management Control to students and management teams in Master, MBA and executive programmes. He has been awarded Best Teacher awards from Masters as well as MBA students. Kalle is involved in a number of research projects, including one on inter-organizational management control, strategy, innovation and risk management in the aerospace industry. His research is published in journals such as Management Accounting Research and Accounting, Auditing & Accountability Journal. Goran Nilsson is a Senior Lecturer in Management Control at Uppsala University, Sweden. After working as controller in two Electrolux companies for several years, he is now responsible for the Master programme in Management Controlling at his school. He works on a number of research projects in the fi elds of Lean Management and Corporate Governance. He is also engaged in consultancy projects with controllers, leading a knowledge sharing group of senior controllers. Goran is an editor for the Swedish handbook of Management Control which includes about 500 Swedish organizations.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Disappointing textbook with elementary explanations
By a friend.
This was the course textbook for my paper at the University of Otago, ACCT302 Accounting Performance Management. I was looking for a kindle version, or a preview of the book on google books (which I could not find) and I relegated to reading the hardcopy provided by my university's library under reserve section. I am used to reading journal articles, factual approaches, sound frameworks and structured approaches to problems and clear definitions.

I find the explanations to be so basic that the average competent commerce student would have already known and understood. I require in depth explanation and analysis in specific areas instead of a broad overview touching briefly on multiple factors (that other textbooks and course curriculum explained far better, and often in contradiction to the statements listed) without explaining the nuances. As oft said, the devil is in the details. Examples are dated, isolated and not investigated in depth pertaining to the environmental circumstances the firm is in and the proper attribution of success to respective efforts (or factors). The economy and business strategy have changed rapidly in the past two decades from 1990s to 2000s and now, 2010s.

This book comes out as writing too broadly about too much, too simplistic for a 300 level paper (3rd year study in Uni). It does not possess strong conceptual foundation, making it a poor read for people trying to learn about Management Accounting. I can only see myself consulting more authoritative journal articles and textbooks on the keywords & terms raised in this textbook.

This may be the problem with attempting to teach "Management" in general. If you have to get this textbook for your course at University, get a second hand one. It is NOT worth the first hand price. If you're looking to learn more about aspects of Management Accounting, forget this book entirely. It is a waste of time and there are better books out there.

2 of 2 people found the following review helpful.
Management Control Systems Up to Date
By Jeff
This text offers a very up-to-date elaboration of the various control techniques that managers may use and their strengths and weaknesses. It is an excellent tool for managers who are considering improvements in procedures to more fairly incentivize and motivate within the organization, and as holistically as possible.

0 of 0 people found the following review helpful.
One of the best MCS compilations available
By Magali Reyes
I knew this book before since my college days. It is an excellent compilation of several management control system methods. Definitely a good reference material.

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Friday, 22 April 2011

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Featuring over 1,000 images, "DIY Clinical Examination for Medical Students" is a groundbreaking new illustrated guide to clinical examination for medical students. Designed to boost your understanding of clinical techniques in practice, "DIY Clinical Examination for Medical Students" builds confidence by: demonstrating a system for examining the body, including the assessment of function and the use of common clinical tools; displaying relevant observable and palpable anatomy; and, providing an introduction to basic pathology.This title also builds confidence by: deconstructing patient diagnosis - from history-taking, examination and subsequent discussion - enabling you to identify and manage abnormal states; examining and interpreting radiological images and their associated anatomy; illustrating points for vascular access and injection of local anaesthetic; considering the anatomy of common clinical procedures, tendon and joint injections, surgical incisions and access points for minimally invasive surgery; highlighting and selectively illustrating common disease entities; presenting tables and appendices on practical areas of clinical management; and, providing a glossary of common medical terms.

  • Published on: 2008-10-22
  • Binding: Paperback

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Thursday, 21 April 2011

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Victoria’s life is a complete disaster. Not only is she living a lie since she got released from the wellness center, a boot-camp for troubled teens, but she also has to stay away from the one person she cares about more than anyone, her stepbrother Nathan. Nathan, the one person in the world she happens to be completely and totally obsessed with.

Victoria feels like she’s gotten way to comfortable keeping her stories straight, and going through the motions of her fake life. But you can only live a lie for so long before the truth catches up with you. And once it does, will Victoria be able to save the one guy she cares about the most? Find out in, Crash Into You, by Kels Barnholdt.

**Crash Into You is for a mature YA audience due to strong sexual content and language.***

  • Sales Rank: #551680 in eBooks
  • Published on: 2015-01-06
  • Released on: 2015-01-06
  • Format: Kindle eBook

Most helpful customer reviews

5 of 5 people found the following review helpful.
FRUSTRATING
By Sarah
This is just so silly....

Book 1-107 pages
Book 2-103 pages
Book 3-79 pages
Book 4-59 pages

SERIOUSLY YOU ARE RIPPING YOUR READERS OFF.... �2�00 FOR A BOOK OF 59 PAGES..... UTTERLY DISGUSTED AT HOW YOU ARE DRAGGING THIS SERIES OUT TO ROB YOUR READERS. WHY ARE YOU NOT JUST PUTTING SOME EFFORT INTO THIS AND FINISHING IT IN THE FOURTH BOOK, GIVING US A PROPER BOOK, NOT JUST ENOUGH PAGES THAT WOULD FILL A COUPLE OF CHAPTERS BY ANY OTHER AUTHORS THAT DON'T ROB THEIR CUSTOMERS BLIND. ITS TOO MUCH MONEY FOR THE BOOK FOR SO FEW PAGES. THERE ARE BOOKS THAT ARE FREE OR CHEAPER THAT ARE BETTER BOOKS AND A FULL BOOK WITH ENOUGH PAGES TO KEEP READERS HAPPY.

AS FOR THE BOOK, AGAIN IT RECAPPED ALOT FROM THE OTHER BOOTS. NATHAN WAS IN THE WHOLE BOOK BUT AGAIN 70% OF THE BOOK WAS A RECAP OF HOW SHE WAS FEELING/THINKING WHICH WE ALREADY GOT FROM THE OTHER BOOKS, NOT ENOUGH INTERACTION BETWEEN THE TWO MAIN CHARACTERS. U START GETTING SOMETHING FROM THE BOOK THEN IT FRIGGIN ENDS..... SERIOUSLY ANOTHER BOOK. THE FOUR BOOKS TOGETHER DON'T EVEN MAKE A FULL NOVEL YET

SERIOUSLY KELS BARNHOLDT. I DON'T KNOW IF YOU READ THESE REVIEWS BUT YOU ARE LETTING YOUR CHARACTERS DOWN, YOUR STORY DOWN BUT MORE IMPORTANTLY YOUR READERS DOWN.

AS FOR ME I'M READING THIS SERIES JUST TO GET A RESOLUTION, BUT IF YOU THINK I WOULD EVER READ ANOTHER BOOK FROM THIS AUTHOR, I WOULDN'T BOTHER AND I WOULD NEVER RECOMMEND THIS SERIES OR AUTHOR TO ANY OTHER READERS

0 of 0 people found the following review helpful.
A heart wrenching love story. Forbidden love
By Suzette Salinas
A heart wrenching love story. Forbidden love,will they overcome all the obstacles that are keeping them apart? A spectacular series to read.

0 of 0 people found the following review helpful.
The book was good. You still get the cliffhanger
By Amazon Customer
The book was good. You still get the cliffhanger, but keeps you going and waiting for the next installment.

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Wednesday, 20 April 2011

[Z674.Ebook] Download Ebook Schaum's Outline of Programming With Fortran 77 (Schaum's Outlines), by Willam Mayo, Martin Cwiakala

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Confusing Textbooks? Missed Lectures? Not Enough Time?

Fortunately for you, there's Schaum's Outlines. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, solved problems, and practice exercises to test your skills.

This Schaum's Outline gives you

  • Practice problems with full explanations that reinforce knowledge
  • Coverage of the most up-to-date developments in your course field
  • In-depth review of practices and applications

Fully compatible with your classroom text, Schaum's highlights all the important facts you need to know. Use Schaum's to shorten your study time-and get your best test scores!

Schaum's Outlines-Problem Solved.

  • Sales Rank: #513297 in Books
  • Published on: 1994-09-22
  • Released on: 1994-09-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.80" h x .69" w x 8.10" l, 1.38 pounds
  • Binding: Paperback
  • 360 pages

From the Back Cover
Master Fortran 77 programming with SchaumOsNthe high-performance study guide. It will help you cut study time, hone problem-solving skills, and achieve your personal best on exams! Students love SchaumOs Outlines because they produce results! Each year, hundreds of thousands of students improve their test scores and final grades with these indispensable study guides. Get the edge on your classmates. Use SchaumOs! If you don't have a lot of time but want to excel in class, this book helps you: Brush up before tests; Find answers fast; Study quickly and more effectively; Get the big picture without spending hours poring over lengthy textbooks. SchaumOs Outlines give you the information your teachers expect you to know in a handy and succinct formatNwithout overwhelming you with unnecessary details. You get a complete overview of the subject. Plus, you get plenty of practice exercises to test your skill. Compatible with any classroom text, SchaumOs let you study at your own pace and remind you of all the important facts you need to rememberNfast! And SchaumOs are so complete, theyOre the perfect tool for preparing for graduate or professional exams! Inside, you will find: 326 solved problems, including step-by-step solutions; 296 additional practice problems, with answers; Clear explanations of algorithm development, program design, control structures, loops, arrays, subprograms, and data files; Plenty of example code and thorough coverage of debugging techniques. Chapters include: Algorithm Development and Program Design; Getting Started; Input and Output; Decision-Based Control Structures; Loops; Subscripted Variables and Arrays; Subprograms; Character and Logical Data; Data Files.

About the Author
He has been an active ATM Forum board member and technical committee chairperson. Recognized as a leader in ATM traffic management, McDysan is a frequent speaker and teacher at industry conferences. He lives in Richardson, Texas. Darren L. Spohn is Chief Technology Officer of NetSolve, Inc., whre he manages the company’s engineering, product development, and business development efforts. Previously he worked at MCI, where he held a number of critical engineering, marketing, and management positions in the development of advanced data networks. He lives in Austin, Texas. David E. McDysan is Director of Strategic Planning of ATM Services at MCI.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Good reference manual
By B. West
This is a good resource manual for Fortran code builders. It has the basic resources that define Fortran concepts and syntax. No programming book can address specific problems you might be working with in code design, but the better books give you the foundations and tips necessary to keep you on track when using the language. I have found this manual helpful as it helps build code that will compile under all later version compilers.

18 of 20 people found the following review helpful.
review for schaum's outline serires on Fortran77 programming
By mohnish chaturvedi
well what can i say about one of the most preferred series for programming. this one is a real wacko 'cause it not only assumes your programming backgrond to be nill from starting therefore helping you to start off instantaneously. what i also liked about this book was the fact that the codes associated with the problems give one enough hands on experience so that one can tackle small scale problems very confidently.. i am sure that this book will prove to be a great help for all those who are looking for a very clear and intutive book for starting off learning Fortran 77

11 of 12 people found the following review helpful.
Buy it for what it is
By A Customer
My undergrad mech. eng. program uses MATLAB exclusively and I now need to learn FORTRAN for graduate school in less than a week. Despite the low rating for this book and knowing that it may be too elementary, I picked it up anyways just because of my experience with Schaum's outline.
Indeed, this book is very elementary and doesn't addresses some of the problems that I might need to solve. But this book is an OUTLINE of programming in FORTRAN. I consider myself an experienced programmer (not expert, just experienced) and I'm halfway through this book in an hour. It shows me all I need to know before I start exploring FORTRAN myself.
Overall, I think this book works like the owner manual for your car. You read it once then put it aside for a couple of years. But for $17, I think this is a very good buy. It will show you what you need to know fast. Just don't expect it to do your laundry and cook your dinner (dorm life humor).

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[M608.Ebook] Ebook Um Vizinho Sexy Para o Meu Marido (Portuguese Edition), by Katia Jordan

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Um Vizinho Sexy Para o Meu Marido�(Primeira Vez Gay #4)


Quando um novo vizinho gostoso, sexy e com barriga tanquinho se muda para a casa ao lado, n�o consigo pensar em mais nada. Ele se torna a minha fantasia, mas quando eu descubro que ele � gay, isso s� serve para me deixar�ainda mais excitada. Eu sempre sonhei em ver dois homens juntos! Quando ele admite que me pegou espiando por tr�s da cortina, eu me preparo para me desculpar, mas ele ent�o diz que tamb�m gostou de algo que viu em nossa casa: o meu marido.


Um Vizinho Sexy Para o Meu Marido � parte quatro da s�rie 'Primeira Vez Gay', uma cole��o de hist�rias sobre mulheres casadas que fantasiam sobre a ideia de ver seus maridos h�teros sendo tomados por um outro homem pela primeira vez. Cada parte pode ser lida separadamente.�Este conto tem cerca de 5.800 palavras.

  • Sales Rank: #2735085 in eBooks
  • Published on: 2015-07-27
  • Released on: 2015-07-27
  • Format: Kindle eBook

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0 of 0 people found the following review helpful.
� o meu favorito dos quatro at� agora. Conhecemos ...
By Jay
� o meu favorito dos quatro at� agora. Conhecemos melhor a esposa e o vizinho, o que � interessante. �timas cenas.

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Sunday, 10 April 2011

[R317.Ebook] Fee Download Esta noche digo adios / Tonight I Said Goodbye (Spanish Edition), by Michael Koryta

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Esta noche digo adios / Tonight I Said Goodbye (Spanish Edition) by Michael Koryta

  • Sales Rank: #5562439 in Books
  • Published on: 2010-10-22
  • Original language: Spanish
  • Number of items: 1
  • Dimensions: 8.75" h x 5.70" w x .75" l, .76 pounds
  • Binding: Paperback
  • 356 pages

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Saturday, 9 April 2011

[M951.Ebook] PDF Download Integrated Electrical and Electronic Engineering for Mechanical Engineers, by Charles Fraser, John Milne

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Since the explosion in microprocessor-based products in the 1980s, mechanical engineers can no longer restrict their interest purely to the mechanical aspects of design. This book introduces the basic principles of electrical technology, before moving on to cover such topics as instrumentation sensors and measurement; electrical, pneumatic and hydraulic systems; microprocessor technology; interfacing principles; high- and low-level programming; continuous and discrete fundamentals; and system modelling. Coverage encompasses a multidisciplinary range of subject material normally associated with the general philosophy of mechatronics. Later chapters present the integration of electronics and computer technology through the control of mechanical systems and processes. Finally, an entire chapter is devoted to detailed descriptions of working solutions to practical engineering problems. These should instil a basic level of confidence in the reader, allowing her/him to apply new technological principles to the development of solutions for their own requirements.

  • Sales Rank: #4208224 in Books
  • Published on: 1994-04
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 544 pages

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Monday, 4 April 2011

[L671.Ebook] PDF Ebook The History of Psychiatry: An Evaluation of Psychiatric Thought and Practice From Prehistoric Times to the Present, by Franz Alexander

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The History of Psychiatry: An Evaluation of Psychiatric Thought and Practice From Prehistoric Times to the Present, by Franz Alexander

The History of Psychiatry: An Evaluation of Psychiatric Thought and Practice From Prehistoric Times to the Present, by Franz Alexander



The History of Psychiatry: An Evaluation of Psychiatric Thought and Practice From Prehistoric Times to the Present, by Franz Alexander

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The History of Psychiatry: An Evaluation of Psychiatric Thought and Practice From Prehistoric Times to the Present, by Franz Alexander

This work provides an account of the people, movements and events that have influenced the direction and character of psychiatry. The authors trace the various ways of dealing with mental illness that have emerged and developed, from prehistoric times to the modern day.

  • Sales Rank: #654366 in Books
  • Published on: 1966
  • Number of items: 1
  • Binding: Hardcover
  • 471 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
A BROAD AND COMPREHENSIVE THEORY, COWRITTEN BY AN IMPORTANT PSYCHOANALYST
By Steven H Propp
Franz Gabriel Alexander (1891-1964) was a Hungarian-American psychoanalyst and physician, who died before this book was published in 1966. The Introduction by Jules Wasserman states, "this is not merely a history of psychiatry---it is a history of man's eternal fears, his perennial hopes, and the physical, social, and philosophic devices that in various guises evolved into 'modern' psychiatry... American psychiatry is especially in need of the broad perspectives that [the authors] have invited us to survey in this book... Some readers may not be quite as certain as some psychiatric historians seem to be that man's understanding of himself has necessarily reached its peak in our post-Freudian era." (Pg. xi-xii)

They observe, "It is difficult to understand the incredible inhumanity with which mentally sick citizens were treated well into the era of the Enlightenment unless three major factors are taken into consideration: the almost complete ignorance of the nature of mental illness, the deeply felt dread of the insane, and finally, the belief then current that mental disease is incurable... The fear of mentally ill persons ... is fear of those elementary emotional forces that everybody harbors in his unconscious mind... it is the fear of ourselves." (Pg. 115)

They say, "The libido theory revised conventional views about the sexual instinct, which was considered an instinct of propagation. Freud concluded that there are many aspects of childhood behavior that are a source of sexually (sensually) pleasurable sensations... Freud's libido theory replaced this previous narrow definition of sexuality with a comprehensive theory of personality development in which biological ... and psychological growth are correlated." (Pg. 196-197)

They suggest, "Freud completely identified himself with his work. Its fate was his own... Lacking the support of a university or other academic institution, he had to create his own small scientific universe, his own journals, his own press. That doing this increased the isolation of psychoanalysis and perpetuated an aura of exclusiveness and intolerance was not easy for those on the inside of the movement to see... Bleuler, on the other hand... visualized the development of psychoanalysis in academic terms... but conceived of it as a forum for discussion and research, not as a carrier of a 'movement' whose 'truth' had to be guarded and proselytized." (Pg. 213)

They record, "a number of conflicts occurred among the original followers of Freud. Adler was the first to secede; he was followed by Jung... Freud and Adler held conflicting theoretical views... [but Adler's] stress on his own originality, was... an important factor prompting Adler to build a system radically different than Freud's... The reasons for Jung's secession... were more complex... There was an antagonism between the Viennese analysts on the one hand and Jung and the Zurich group on the other... After Bleuler left the [International Psychoanalytic] Association, it was still Freud's hope that Jung would share the leadership of the psychoanalytic movement with him." (Pg. 215) They add, "by 1929, Rank was able to separate himself from Freud's influence: he ceased making apologies and no longer wrote in the Freudian idiom." (Pg. 251)

They argue, "The theoretical framework of Jung's psychology cannot be verified by any clinical means at our disposal... Labelling individuals by attitudinal type does not promote understanding of the causes responsible for such differences in personality structure... The concept of the collective unconscious is just as speculative... Jung adopted the same terms that Freud used in psychoanalysis but gave them different meanings. This only confused things unnecessarily... A useful term coined by Jung that has survived and is still employed by both schools is 'complex.'" (Pg. 246) They also include an Appendix, "Jung and the National Socialists," which concludes, "What, then, motivated Jung to declare that Freud's psychology was unsuited for non-Jews... And what motivated him to play a prominent role in a new racially oriented psychology movement? Since it was obviously neither racial prejudice nor Nazi conviction... It is difficult to evade the answer that it was sheer opportunism.' (Pg. 409)

This is an excellent history of psychiatry/psychology up through the 1950s.

1 of 1 people found the following review helpful.
A BROAD AND COMPREHENSIVE THEORY, COWRITTEN BY AN IMPORTANT PSYCHOANALYST
By Steven H Propp
Franz Gabriel Alexander (1891-1964) was a Hungarian-American psychoanalyst and physician, who died before this book was published in 1966. The Introduction by Jules Wasserman states, "this is not merely a history of psychiatry---it is a history of man's eternal fears, his perennial hopes, and the physical, social, and philosophic devices that in various guises evolved into 'modern' psychiatry... American psychiatry is especially in need of the broad perspectives that [the authors] have invited us to survey in this book... Some readers may not be quite as certain as some psychiatric historians seem to be that man's understanding of himself has necessarily reached its peak in our post-Freudian era." (Pg. xi-xii)

They observe, "It is difficult to understand the incredible inhumanity with which mentally sick citizens were treated well into the era of the Enlightenment unless three major factors are taken into consideration: the almost complete ignorance of the nature of mental illness, the deeply felt dread of the insane, and finally, the belief then current that mental disease is incurable... The fear of mentally ill persons ... is fear of those elementary emotional forces that everybody harbors in his unconscious mind... it is the fear of ourselves." (Pg. 115)

They say, "The libido theory revised conventional views about the sexual instinct, which was considered an instinct of propagation. Freud concluded that there are many aspects of childhood behavior that are a source of sexually (sensually) pleasurable sensations... Freud's libido theory replaced this previous narrow definition of sexuality with a comprehensive theory of personality development in which biological ... and psychological growth are correlated." (Pg. 196-197)

They suggest, "Freud completely identified himself with his work. Its fate was his own... Lacking the support of a university or other academic institution, he had to create his own small scientific universe, his own journals, his own press. That doing this increased the isolation of psychoanalysis and perpetuated an aura of exclusiveness and intolerance was not easy for those on the inside of the movement to see... Bleuler, on the other hand... visualized the development of psychoanalysis in academic terms... but conceived of it as a forum for discussion and research, not as a carrier of a 'movement' whose 'truth' had to be guarded and proselytized." (Pg. 213)

They record, "a number of conflicts occurred among the original followers of Freud. Adler was the first to secede; he was followed by Jung... Freud and Adler held conflicting theoretical views... [but Adler's] stress on his own originality, was... an important factor prompting Adler to build a system radically different than Freud's... The reasons for Jung's secession... were more complex... There was an antagonism between the Viennese analysts on the one hand and Jung and the Zurich group on the other... After Bleuler left the [International Psychoanalytic] Association, it was still Freud's hope that Jung would share the leadership of the psychoanalytic movement with him." (Pg. 215) They add, "by 1929, Rank was able to separate himself from Freud's influence: he ceased making apologies and no longer wrote in the Freudian idiom." (Pg. 251)

They argue, "The theoretical framework of Jung's psychology cannot be verified by any clinical means at our disposal... Labelling individuals by attitudinal type does not promote understanding of the causes responsible for such differences in personality structure... The concept of the collective unconscious is just as speculative... Jung adopted the same terms that Freud used in psychoanalysis but gave them different meanings. This only confused things unnecessarily... A useful term coined by Jung that has survived and is still employed by both schools is 'complex.'" (Pg. 246) They also include an Appendix, "Jung and the National Socialists," which concludes, "What, then, motivated Jung to declare that Freud's psychology was unsuited for non-Jews... And what motivated him to play a prominent role in a new racially oriented psychology movement? Since it was obviously neither racial prejudice nor Nazi conviction... It is difficult to evade the answer that it was sheer opportunism.' (Pg. 409)

This is an excellent history of psychiatry/psychology up through the 1950s.

0 of 0 people found the following review helpful.
A BROAD AND COMPREHENSIVE THEORY, COWRITTEN BY AN IMPORTANT PSYCHOANALYST
By Steven H Propp
Franz Gabriel Alexander (1891-1964) was a Hungarian-American psychoanalyst and physician, who died before this book was published in 1966. The Introduction by Jules Wasserman states, "this is not merely a history of psychiatry---it is a history of man's eternal fears, his perennial hopes, and the physical, social, and philosophic devices that in various guises evolved into 'modern' psychiatry... American psychiatry is especially in need of the broad perspectives that [the authors] have invited us to survey in this book... Some readers may not be quite as certain as some psychiatric historians seem to be that man's understanding of himself has necessarily reached its peak in our post-Freudian era." (Pg. xi-xii)

They observe, "It is difficult to understand the incredible inhumanity with which mentally sick citizens were treated well into the era of the Enlightenment unless three major factors are taken into consideration: the almost complete ignorance of the nature of mental illness, the deeply felt dread of the insane, and finally, the belief then current that mental disease is incurable... The fear of mentally ill persons ... is fear of those elementary emotional forces that everybody harbors in his unconscious mind... it is the fear of ourselves." (Pg. 115)

They say, "The libido theory revised conventional views about the sexual instinct, which was considered an instinct of propagation. Freud concluded that there are many aspects of childhood behavior that are a source of sexually (sensually) pleasurable sensations... Freud's libido theory replaced this previous narrow definition of sexuality with a comprehensive theory of personality development in which biological ... and psychological growth are correlated." (Pg. 196-197)

They suggest, "Freud completely identified himself with his work. Its fate was his own... Lacking the support of a university or other academic institution, he had to create his own small scientific universe, his own journals, his own press. That doing this increased the isolation of psychoanalysis and perpetuated an aura of exclusiveness and intolerance was not easy for those on the inside of the movement to see... Bleuler, on the other hand... visualized the development of psychoanalysis in academic terms... but conceived of it as a forum for discussion and research, not as a carrier of a 'movement' whose 'truth' had to be guarded and proselytized." (Pg. 213)

They record, "a number of conflicts occurred among the original followers of Freud. Adler was the first to secede; he was followed by Jung... Freud and Adler held conflicting theoretical views... [but Adler's] stress on his own originality, was... an important factor prompting Adler to build a system radically different than Freud's... The reasons for Jung's secession... were more complex... There was an antagonism between the Viennese analysts on the one hand and Jung and the Zurich group on the other... After Bleuler left the [International Psychoanalytic] Association, it was still Freud's hope that Jung would share the leadership of the psychoanalytic movement with him." (Pg. 215) They add, "by 1929, Rank was able to separate himself from Freud's influence: he ceased making apologies and no longer wrote in the Freudian idiom." (Pg. 251)

They argue, "The theoretical framework of Jung's psychology cannot be verified by any clinical means at our disposal... Labelling individuals by attitudinal type does not promote understanding of the causes responsible for such differences in personality structure... The concept of the collective unconscious is just as speculative... Jung adopted the same terms that Freud used in psychoanalysis but gave them different meanings. This only confused things unnecessarily... A useful term coined by Jung that has survived and is still employed by both schools is 'complex.'" (Pg. 246) They also include an Appendix, "Jung and the National Socialists," which concludes, "What, then, motivated Jung to declare that Freud's psychology was unsuited for non-Jews... And what motivated him to play a prominent role in a new racially oriented psychology movement? Since it was obviously neither racial prejudice nor Nazi conviction... It is difficult to evade the answer that it was sheer opportunism.' (Pg. 409)

This is an excellent history of psychiatry/psychology up through the 1950s.

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